When you’re running a business, raising a family, wearing seventeen hats, and somehow still trying to find time for yourself…the last thing you need is a website that drains your time and energy.
Not to mention a website that doesn’t justice to your business or contribute to your brand and bank account. PFT! Who has time to give everything, to get not even the bare minimum in return??
This is why when your solid in your offers, messaging, and mission, female founders will eventually move away from generic templates and invest in a bespoke website. Because not only does it work wonders from a business and marketing perspective. It saves you a TONNE of time in the process.
If you’ve been wondering whether a custom-built site is worth it, here’s exactly how it becomes a time-saving system that supports you instead of being another job on your to-do list:
You’ll stop endlessly re-doing your website
Custom websites are designed to last. Instead of one mediocre design that’s outdated within a year, a custom website supports your business for years and years so you only need to implement tweaks as you grow.
My clients have had the same website for over eight years because I built it to evolve WITH them. They’ve only had one small revamp in that time just to refresh their branding but the project time and cost was significantly lower than a full on revamp (or throwing their website away and starting again).
When clients approach me, they’ll sometimes consider whether to “get a template for now and then a bespoke website in 6-12 months”. But what that means is, not only are you paying for 2 websites (template + bespoke) but you’ll also have to go through the website project process more than once.
A bespoke website:
- Gives you exactly what you want now
- Avoids the 3 year cycles of not working -> chuck away -> repeat
- Allows for easy refreshes instead of complete overhauls
That’s a huge time (and money) saver for founders who don’t have time to be rebuilding their website every 12–18 months!
You stop wasting time learning website tools you’ll never use
Templates are filled with features you don’t need, layouts that don’t match your workflow, sections you’ll never touch, or admin settings that take three YouTube tutorials to understand.
With a bespoke website, your website is built around your systems, not the other way around. The admin panel is built around your business and goals so it’s super intuitive to use and you can expect everything to be exactly where you’d expect it to.
You stop wasting time wrestling with tech and trawling through sections of options that aren’t relevant to you. No more 5 minute tasks that turn into 5 hour ordeals. You just login, edit, save, and you’re done.
That’s hours of work time, evenings, and weekends freed up to focus on more important things like discovery call bookings, launch plans, and putting down the laptop to eat dinner with your family.
You spend less time selling because your website does it for you
Because a bespoke website gives you the exact website you want, it reflects who you are, the value of your services, and the high quality of expertise you provide.
This means that when a best-fit client lands on your website…they instantly “get it” so you no longer have to spend hours in the DMs explaining what you do, or jumping on unnecessary discovery calls just to reassure someone you’re the right fit.
A bespoke site reflects your credibility, shows your value clearly, demonstrates your process and expertise, and answers the questions people normally ask you over and over again. That’s HOURS saved every month simply by having your website communicate for you.
Choosing a bespoke site is an entire time-saving strategy
That’s because a bespoke website:
- Speaks and sells to your best-fit dream clients without you even being there (hello overnight Stripe notifications!)
- Streamlines your admin and reduces the time you spend faffing about with unnecessary tech
- Eliminates constant redesigns
That’s hours, months, and YEARS of time, energy, and mental load saved! Just think about what did would do for you and your business!
That extra evening hour could be spent at the spa or a night out with the girls.
That month you just freed up could go towards finally launching that hot new offer that’s been crying out in the back of your mind to get started on.
That year just fast tracked you to crossing off your goals 6 months early instead of staying stuck where you are today.
So when you’re tossing up between “that’ll do for now” and fully-made-to-ME website of my dreams – a bespoke website is gonna save you a tonne of time, money, and energy in the long run.
So when you’re ready to get the website of your dreams and have it done right the first time, check out my Tailor-made, DFY websites to cross “get website sorted” OFF your to-do list once and for all.