You’ve done an amazing job growing your service-baed business so far.
You’ve got solid offers that you love, your client base is shifting to dream clients only – and you’re more in-demand than ever! And you know damn well you are one of the best god damn expert in your industry who provides a service and transformation like no one else.
You know how you are and who your best-fit dream client is. You’re feeling super established and grounded in your business which makes you feel so primed and ready to scale your business and reach for even more audacious goals.
Buuuuttttt, your website is still stuck in the past.
And if your site doesn’t rise with you, it can hold you back without you realising just how much it hinders that next level of growth. So even though you’re rearing to grow, your website can be silently sabotaging you in the background, making those juicy big goals of yours much harder to reach. Why is that? Read on to learn the 6 signs your website isn’t ready for your next-level growth and why that’s holding you back:
1. You cringe a little before sharing your website link
First things first, if you avoid sending people to your website altogether, that’s a major red flag. Whether it’s the outdated design, clunky layout, or messaging that no longer reflects where you’re at… that hesitation is your gut telling you something’s OFF.
Your website should be your proudest sales tool so if you’re cringing when someone asks for your website or hesitating to share it during launches, that’s a sign. Because if you’re not proud to send people to your site, here’s what happens:
- You get a lot less people landing on it (and less traffic = less people who could potentially convert)
- You give that awkward “please don’t judge me by my website” speech when someone asks for your URL (which doesn’t give THEM the best first impression of your seriousness as a business owner)
- Your energy sinks when you do launch because in the back of your mind you know people won’t get the best experience of your brand if they look at your site (and you don’t need me to tell you that energy is everything).
- You put off the tasks that grow your business further because you don’t want to start them until “get website sorted” has been done first.
So trust me when I say if you’re already not feeling great about your site and proud to send people there – that’s gonna be such a major hold up to your next-level.
2. You’ve outgrown your ideal client and your website hasn’t caught up
Your offers have evolved, your pricing has increased, and you’re working with a higher calibre of client. But your website is still speaking to the version of your audience you worked with years ago—and guess what? That audience is still the one it’s attracting.
If you’re calling in premium clients with DIY copy and budget visuals, you’ll be met with confusion (or crickets). Because right now it makes you look like the business you were running two years ago – and NOT where you’re going / those better fit, dream clients you’re calling in.
3. Website leads have slowed down or they’re the wrong kind
Similar to the above, if your website isn’t calling in the right enquiries (and the amount you want) it’s not doing it’s job. It’s not showing the REAL value of what you do and so it’s only attracting the people who also don’t get the real value of what you do.
If you want your website to convert more and attract the very best-fit clients, you need to make sure your design and website sales journey is strategically set up to lead people to take action + reflect your true expertise, quality offers, and credibility.
4. Your website is visually stuck in “starter business” mode
First impressions count – ESPECIALLY online where you’ve only got milliseconds to make one. A website that looks like it was DIY-ed in 2019 sends a clear message of “I’m a start up who’s still figuring things out” whether you mean to or not.
And when your dream clients are ambitious, discerning, and ready to invest? They’ll bounce fast. Because the website they expect to see says “I know what I’m doing. You’re in safe hands here.”
5. Your website’s backend is a mess (and it’s eating your time)
This one’s less sexy but just as important: if making a small update feels like hacking into a NASA database, or you’re constantly Googling how to fix something, your website is costing you the time and headspace you could be spending growing your business. A strategic, streamlined site should be making your life easier NOT add unnecessary work onto your already full to-do list.
This is why I hardcode ALL my client’s websites so that they have something super intuitive and easy to use. My clients can login to their site and make a change in minutes instead of loosing a whole evening to just one simple task.
6. You’ve done all you can with it yourself.
You’ve spent hours tweaking, learning, adjusting but at this point, the DIY tweaks are just papering over deeper issues. You’ve endlessly wrestled with it and it STILL doesn’t look anywhere near as good as you’d like it to and you know you’ve got much more productive uses of your time than faffing about with a website that you know is no longer doing you justice.
So… is it time for a new website?
If your website isn’t aligned with where your business is going, it’s likely slowing you down, keeping you stuck at your current level, and making hitting your goals a slower process. A high-converting, high-impact site doesn’t just look good. It helps you to:
- Attract and convert your dream clients
- Reflect your true value and professionalism
- Free up your time and mental bandwidth
- Support you as you step into that next-level version of your business
If you’re ready to grow your business and you want a website that grows with you, check out my Tailor-made, DFY website packages to see how you can make that happen.