SEO is a great way to drive traffic to your website.
It’s a powerful strategy when utilised properly but I see many business owners making the same mistakes when implementing it into their business. Then getting frustrated when they don’t see the results.
Here’s 4 common mistakes to avoid when working on your SEO:
You think it’s a short term solution
SEO is a long term marketing strategy. It needs consistency over time and can take a while to see results.
Don’t get me wrong, you can implement a few SEO tweaks and swing yourself right up to the top of Google but it doesn’t always work like that. Particularly when you’re trying to compete with oversaturated keywords and big conglomerates.
I’ve advised clients on SEO tips only for them to get back to me a couple of weeks later to say nothings changed. There are so many facets to SEO and it can take some time to build up Googles trust in your site and rank it appropriately.
If you want to use SEO in your marketing strategy then prepare to be in it for the long haul!
It’s your only marketing plan
As mentioned above, SEO is a long term strategy so its best to have a quicker converting form of marketing to work alongside.
I love social media because I can put up a post and make sales from it instantly. Whilst SEO works in the background to build up my website traffic and instil trust in my visitors over time.
Use a variety of marketing tools in the beginning to build your audience as quickly as possible.
If you want SEO to be your only form of marketing, I suggest doing that once you’ve already got a decent amount of regular traffic flowing through your site.
You prioritise SEO over usability
Look I know Google likes you to have 2000 words on a page but if someone lands on your homepage and is overwhelmed by the amount of text content to comb through then is it really worth it?
Be mindful when implementing SEO practices as I see many business owners fall into the trap of trying to please the Google robots over their own dream clients.
Thing is Google actually pays attention to how people use your site. You can have the most SEO optimised site in the world but if people don’t like it and click back to the search results pages then Google will take note and move your site down the ranks anyway. You don’t want your hard work of driving traffic to be undone.
And isn’t the ultimate point of SEO to increase your sales anyway? If you want that then understand that SEO is there to compliment, not engulf your website.
You’re using SEO to gloss over a crap website
You say to yourself: “If only I had more traffic…then I’d finally have all those conversions I want!”
But if your website isn’t set up to convert then no amount of traffic in the world is gonna bring in those sweet sales!
I’ve seen websites with 30000 hits per month that get no leads and websites with 300 hits per month that get loads.
Think of your website traffic like your social media likes. The number isn’t really important if no one is buying.
Ready for more website conversions?
If you’ve got the website traffic but not the website leads, bookings and sales you want then head over to my work with me form and let’s turn your site into a lead-generating, dream client attracting, money making machine!