Is Google Analytics a minefield for you?
You’re def not the only one! Business owners are constantly told to stick GA on their website but then left in the dark about to how to ACTUALLY use it.
Google Analytics is quite the in-depth tool with a myriad of metrics so knowing what to look at and out for can be a real head scratcher!
I see business owners who haven’t looked at their GA since the day they’ve hooked it up to their site…
…and others who struggle to paint a realistic picture of what their site is doing with the data.
They freak out over analytics without even thinking what it means for their website.
Take bounce rate for example.
It shows the percentage of visitors that leave a webpage without taking an action.
It’s only natural for business owners to freak out when they see it go up.
But what if people were just getting all the info they needed quicker because your site is clearer? And they’re no longer having to hunt around various pages to find what they’re looking for.
One of my clients’ bounce rate went up when we launched her website. But with more sign ups and sales, it was clear that people didn’t NEED to spend as long on her site.
Plugins like Monster Insights don’t help either. Their notifications be like:
“OH NO! Your bounce rate has gone up! :’( You should fix that before your mother hates you”
Eurgh!
So instead of focusing on people and conversions, we end up chasing vague metrics for the sake of hitting green on an arbitrary traffic light system.
This might be controversial, but I honestly wouldn’t bother with Analytics apart from to see the amount of website traffic you get.
If you have under 500 visitors a month, you have marketing problem. Go market your website some more and check out my clarity container if you need help with this.
If you hit 1000 visits a month and STILL struggle to get conversions, you have a website problem and need to improve your website.
If you’re ready to fix this with a revamp and want to work with me, send me some deets here to get a quote.
Over 50% of small businesses get less than 500 visits a month so let this be your permission slip to stop worrying about analytics and focus on the things that do grow your business like marketing and sales.