As a service provider or coach, you already know the value you bring to your clients.
You’ve got life-changing programs, glowing testimonials, loyal clients who rave about you to their network, and five-star services that hold your clients in ways no one else can. And your offers feel like a no-brainer to you…because YOU know the value they bring to the table.
But if your website is giving off DIY ‘startup’ vibes, it’s not gonna be representing all that value. It’s not reflecting the quality of what you offer and undermines your hard work.
Imagine a dream client landing on your website for the first time. They’re ready to vibe-check you to see if you’re their person and looking for a sign that you’re the right fit for them. They want to confirm that you’re an industry expert and feel that your offers are as high-value as you say they are.
But when they’re met with a website that gives off “start-up” or overly DIY vibes, it creates a sense of doubt. That dream client starts to wonder if you’re really the expert you say you are, if your offers really are a value packed experience, and if you really are able to the deliver the high-caliber transformation you claim.
A professional, high-end website is about more than just looking good
( though hey, looking good doesn’t hurt! ;) )
It’s about showing up as the true professional you are. It positions you as a valuable industry expert, someone who provides quality and credibility. A well-designed, professional website signals to clients that you take your business (and theirs) seriously. It shows that you’re an established expert who can deliver on the high-quality results and experiences you’re selling.
When your website looks and feels overly DIY, it erodes buyer trust – ESPECIALLY with those best-fit, high-end clients you want to attract (and YOU KNOW they expect to see a professional website). Because it’s harder for them to see you as the expert they’re looking to work with. It doesn’t getting them excited to get their credit card out, and they hesitate to hire you. They second-guess and then move onto someone whose website does make them feel safe and excited to buy.
But when your website DOES feel well put-together, professional, and accurately reflects the 5-star quality of your services, offers and expertise, those high-level, best-fit dream clients will have no trouble recognising the value you bring to their lives.
There’ll be no doubt in their minds that you are the best choice. YOU are the expert they need to hire. You’ll build immediate trust and those clients will be so gut-level excited to work with you, that they’ll have no trouble clicking on those “book a call”, “work with me”, and “buy now” buttons!
So if your website is not attracting best-fit dream clients…
…take a moment to ask: does your website reflect the same quality, professionalism, and expertise you bring inside your services?
If the answers no then that’s where you need to start. You need to get your website reflecting the same quality, professionalism, and expertise that’s inside your offers if you want to attract more of those high-level clients you’re ready to serve.
Not sure where to start to create that high-end experience? I’ve put together a few tips to help you upgrade your website and boost that pro factor. Check them out here: 2 Ways to Create a Luxurious Website Experience.
Ready to fast track to a professional and profitable website that looks as good as the experiences you provide?
If you’re done DIYin then send me all the deets about your website here and turn your unprofessional, overly DIY website into and dream client attracting machine that positions you as the go-to expert that clients just can’t wait to work with.