If you’re running a service-based or coaching business and feel like your website isn’t quite cutting it, you’re not alone.
Maybe it looks decent at first glance – but actually using it? That’s a different story. Your navigation is clunky. Important details are hard to find, and trying to update it yourself feels like a full-time job.
You already know your difficult to use website isn’t doing you any favours and if you’ve been putting off improvements because it “It’s fine for now” or “I’ll fix it when I have more time” then this blog post is your wake-up call. Because it’ll show you that:
A difficult-to-use website is quietly costing your business time, leads, and money every single day.
I’m talking hidden-costs-you-don’t-realise-you’re-paying-every-day expensive. The hidden costs of poor website usability that directly impact your bottom line. A clunky, hard-to-use website isn’t just annoying, it’s expensive and here’s what it’s really costing you:
1. You’re losing high-quality leads
Ever had someone click over from Instagram, or be referred to a hot lead only for them to land on your site then disappear without doing anything? Here’s what likely happened:
They couldn’t figure out how to book, the value you provide, or whether your services were the right fit. So they gave up and left. You never hear from them and they never get the transformation you could’ve given them. Booooo 👎
💸 Lost: a potential best-fit, dream client ready to pay
💸 Lost: their long-term value + referrals
💸 Lost: your marketing effort to get them there in the first place
A poorly designed, difficult-to-navigate, outdated website drives away clients who might have been perfect for your offer AND all the opportunities that come with it.
2. Your opt-ins and sales pages underperform
You’ve spent time creating a valuable freebie and crafting transformational services…but even with the best opt-ins and offers, if your site is confusing and clunky, people won’t sign up or buy. Because your website user experience is getting in the way. Your website isn’t guiding them to take action, and poor usability = poor conversion – meaning slow or stagnant growing list and less sales through the door (which also makes launching feel harder than it need be!)
3. You’re wasting time on website tweaks and workarounds
You didn’t start your business to spend hours wrestling with your website. If you find yourself regularly:
- Sending DMs to explain how to book
- Manually following up with confused clients
- Googling how to change that ONE TINY thing!
- Taking 5 hours to complete 5 minute tasks
…then your difficult-to-use website is stealing hours you could be spending actually growing your business. Because dealing with a clunky, awkward AF website is not just annoying and exhausting, it’s pulling you away from high-impact work. The work you love to do. The work that’s in your zone of genius. The work that gets you paid like selling your services, launching your offer, and providing a 5-star experience.
4. It’s Knocking Your Confidence (yep, this one stings)
You know your services are transformational. You know your work changes lives. But your website doesn’t reflect the value you bring and you end up second-guessing yourself for it.
You second-guess your prices. You reduce your marketing visibility. You hesitate to send people the link. You apologise for it. You tell yourself “I’ll fix it when I have more time” but never do. You procrastinate on other tasks because you don’t wanna start them till your websites sorted. Sound familiar? When your website looks outdated or feels unprofessional, it impacts how YOU feel and show up around your business before your audience even gets to form an opinion.
5. You’re delaying the business you could be running
An easy-to-use website built with your business and strategy in mind doesn’t just “look nice”. It works FOR you because it:
- Builds trust automatically (even when you sleep).
- Guides dream clients to book instantly without barriers scaring them away.
- Lets you step back without your momentum dying.
- Gives you time and mental space back so you can focus on what you love.
- Supports higher pricing, sustainable growth, and scalability.
When your website is difficult to use and feels like it’s working against you, you stay stuck in a “DIY loop”, constantly trying to patch up what was supposed to make your life easier. It slows everything down – your marketing, your sales, your momentum and the longer you wait, the more it costs.
Your website could be supporting you instead
A difficult-to-use website is frustrating and quietly costing you every single day. Whether it’s leads slipping away, hours lost to fiddling with tech, or the confidence hit that comes from not feeling proud of site…it all adds up. And the longer it stays clunky, confusing, or outdated, the more opportunities you’re missing (sometimes without even realising it).
You’re pouring your heart into your business! So your website should be supporting that! Not silently sabotaging it behind the scenes.
When you’re ready to stop letting your website slow you down and start snagging those missed opportunities, head over to my Website Services page to find out how you can upgrade your site into something you’re proud to share and built to help your business grow with ease. You’ve done the hard work of growing your business, now it’s time for your website to grow with you too!